Li Zhenfang，female，Ph.D，Associate Professor/Master’s Supervisor,Journalism and Communication
E-mail：18965357@qq.com
Education experience：
Post-doctor in Communication, Jun.2006
School of Journalism, Renmin University of China,China
Ph.D in Economics. Dec.2002
Department of Economics in School of Economics HuaZhong University of Science & Technology,China
Master in Industrial Economics, Jul.1999
Agriculture division, Hubei Province Academy of Social Science,China
Employment experience：
Associate professor
Nov,2008—today.
Assistant professor
July,2002-Oct,2008.
Department of Advertising, School of Journalism& Communication, Huazhong University of Science & Technology
Research Keywords：
Advertising and public relations effect
science communication
health communication
Main Research Projects&Papers and Books FinishedorNow Engaged：
Li,zhenfang,Wu Tingting,& Den Liangqi,(2021),Scientists have been bought!-the moderation of individual Psychological Reactance in the impact of the scientific,consensus perception on genetically modified food safety Beliefs,Communication and Society,63-91
Li,zhenfang,(2017),The situational factors influencing the publicscommunicativebehavior: The perspective ofsituationaltheoryofproblem-solving,Journalism Quarterly,2,35-41
Li,zhenfang, Jiang,congzhen,(2014),The impact of government and public relations perception, attitude towards government on behavioral intentions by public of government micro-blog,Journal of Advertising Study, No.3,28-32
Li, zhenfang, Guo,Bingjie,(2013), The paradigm shift of advertising theory,Chinese Social Science Today, 3rdJuly, A08
Li,zhenfang,Chen,X.H& Jian,C.Z,(2012),The Methods of Theoretical Contributions of Quantitative Researches of Public Relations,Journal of International Communication,Issue5,101-106
Courses：
Marketing Research and Data Analysis(Chinese and English)(for undergraduate students)
Consumer Behavior(Chinese and English)(for undergraduate students)
Advertising and Public Relations Effect Research(English)(for graduate students)
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