Name：Yu Tingting

Gender：Female

Email：yutt2012@126.com

Brithday：1983.04

Academic Degree：Ph.D

Title：PHD in communication,the head of the advertising department，aassociate professor andthepostgraduate tutor.

Subject：Journalism and Communication

Education experience：

PhD, School of Journalism and Communication,Wuhan Universityof China

MA, School of Journalism and Communication,Wuhan UniversityofChina

Bachelor ,School of Journalism and Communication,Wuhan UniversityofChina

Employment experience：

2012.7so far

Huazhong University of Science and Technology -the Journalism and Information Communication School- Full-time teacher (professor)

Research Keywords：

Business innovation and marketing communication;

Brand and digital media;

Public welfare and social service application

Professional Affiliations：

The researcher of the HubeiHumanities and Social Sciences Key Base “Media Technology and Communication Development Research Center”,

Theresearcher of Brand Communication Research InstituteinJournalism and Information Communication School of HuaZhong University of Science and Technology.

Theresearcher of Public Communication Research Institute of Huazhong University of Science and Technology

The advisor ofMangrove Planning and Creative Team in Qiming Collegeof HuaZhong University of Science and Technology.

Main Research Projects&Papers and Books FinishedorNow Engaged：

Since 2012,Yu Tingtinghas presided over 1National Philosophy and Social Science Fund Project, 1 Hubei Provincial Humanities and Social Science Fund Project, and 1 University Independent Innovation Fund Project;participated in 1 key project of the National Philosophy and Social Science Fund, 1Humanities andSocialScienceFundProject of the Ministry of Education, 1 major bidding project of theHumanities andSocialScienceKeyResearchBase of the Ministry of Education;hosted and participated in 3 horizontal projects.

1.Presided over the project “The Influence of Smartphones Use on the lifestyles of the "post 90s" College Students”, which was supported by the Hubei Provincial Social Science Foundation in2014(Concludedin 2014)

2.Presided over the Youth ProjectofNational Social Science Foundationin 2013,the project’s name is“Research on the "Micro Life" Consumption Mode of Youth Groups Based on Mobile Social Networks” (2013-2016).

3.Presided over the Youth ProjectofIndependent Innovation Research FundinHuazhong University of Science and Technologyin 2013,the project’s name is“Research on the Innovative Model of Social Media and Business Integration”(2013-2015).

4.Participated in the key project of the National Philosophy and Social Science Fund “Research on the Dilemma and Countermeasures of Independent Brand Communication in the Construction of China's National Image” (2013-2018)

5.Participated inthemajor bidding project of the Humanities and Social Science Key Research Base of the Ministry of Education,the project’s name is“TheDevelopment StrategyofNational Economic and the Development of China's Advertising Industry”(Concludedin 2013)

Research Paper：

Engaged in researchingthe relatedfields ofDigitalMediaMarketing,OnlineShoppingBehavior,AdvertisingTheory andPracticeand BrandCommunication; published nearly 10 academic papers in various authoritative and core journals, 9 of which were published on CSSCI journals and 3 were published on B class of authoritative journals.

Lecture Resources：

MOOC (Massive Open Online Courses)《数字品牌营销》

Courses：

Advertising and brand communication research

Advertising Media Strategy

New Media Marketing

Main Awards：

In 2014, the “Research on Corporate Social Media Marketing Communication Strategy” series of papers won the second prizeinthe 14th Social Science Outstanding Achievement Award in Wuhan

In 2014,Yu Tingtingwon the first prizeinTeaching Competition of Huazhong University of Science and Technology

In 2013,the academic dissertation“Research on the Governance and Trend of Children's Junk Food Advertising”instructed byYu Tingtingwon the Excellent Bachelor Thesis in Hubei Province.

In 2013,Yu Tingtingwon theGuideTeacher Awardfor guidingthework which wonthe National Second Prizeinthe5th Chinese College Students Advertising Art Competition；Sheis the advisor of both the work which wonthe firstprize in micro film category and the work won the second prize in planning category inHubei Divisionin the Fifth China College Student Advertising Art Competition

The recruitment of students information：

We are looking for graduate students majoring in communication, who have a certain theoretical and practical foundation in brand communication and digital media marketing, and can use one or two research methods. I also hope that you have strong learning ability, good physical and mental health, a cheerful personality and good reading habits.