Zhang Meilan，Female，Ph.D，Assistant Professor/Master’s Supervisor，Advertising

E-mail：2012210103@hust.edu.cn

Education experience：

Ph.D, School of Journalism and Communication, Wuhan University;

MA, School of Chinese language and Literature, Central China Normal University;

BA, School of Chinese language and Literature, Central China Normal University.

Employmentexperience：

2012.7 - so far

Huazhong University of Science and Technology - School of Journalism and Information Communication School - Full-time teacher (Assistant Professor, Master’s Supervisor)

Research Keywords：Ritual communication；Medial rituals；New media advertising & public relations

Professional Affiliations：

1. State Counseling Psychologist Grade 2

2. Deputy Secretary General of China Story Creative Communication Research Institute

3. Researcher of Strategic Communication Research Institute of Huazhong University of Science and Technology

4. Senior Talents Researcher of Dentsu Program, Ministry of Education of China

5. Researcher of DongHu Brand Institute

6. Guidance Teacher of Huazhong University of Science and Technology Qiming Special A Student

Main Research Projects& Papers and Books Finished or Now Engaged：

Research Projects

As a project leader, she held 8 vertical projects including a National Social Science Fund Project, a Humanities and Social Science Fund Youth Project of the Ministry of Education, a General Social Science Fund Project of Hubei Province, a Key Project of Ideological and Political Education for Postgraduates of Hubei Province, an Independent Innovation Fund Project of Huazhong University of Science and Technology, a Huazhong Think Tank Special Project of Huazhong University of Science and Technology, and two Joint Construction Projects of Huazhong University of Science and Technology.

As a project participant, she participated in 8 major public relations projects of the Ministry of Education and other vertical projects: a Key Project of the Ministry of Education for Philosophy and Social Sciences, a Key Project of the National Social Science Fund, three General Projects of the National Social Science Fund, a Humanities and Social Science Fund Youth Project of the Ministry of Education, a General Project of the Central Committee of the Communist Youth League, a Social Science Fund Project of Hubei Province.

Details are as follows:

1. held The Path and Countermeasures of Media Rituals to Consolidate Contemporary Social Consensus funded by the National Social Science Fund Project;

2. held Research on the Spread of Tujia Ceremony and the Construction of Tujia Cultural Values funded by the Humanities and Social Science Fund Youth Project of the Ministry of Education;

3. held Research on the Development and Inheritance of Tujia Funeral Culture in Hubei——Based on the Perspective of Ritual Communication funded by the Social Science Fund Project of Hubei Province;

4. held Research on Positive Energy Communication of Postgraduate Students in New Media Environment funded by the Key Project of Ideological and Political Education for Postgraduates of Hubei Province;

5. held Research on WeChat Communication Mechanism and Governance Issues from the Perspective of Social Management funded by the Independent Innovation Fund Project of Huazhong University of Science and Technology;

6. held From SARS to New Coronary Pneumonia: Media Narratives in Public Health Emergencies and the Mechanism and Countermeasures for Preventing "Recurring Crisis" funded by the Huazhong Think Tank Special Project of Huazhong University of Science and Technology;

7. held Media Disaster Narrative Research funded by the Joint Construction Projects of Huazhong University of Science and Technology;

8. held Cross-media Narrative Research funded by the Joint Construction Projects of Huazhong University of Science and Technology;

9. participated in Research on Telling Chinese Stories and Improving China’s International Discourse Power and Cultural Soft Power funded by the Key Project of the Ministry of Education for Philosophy and Social Sciences;

10. participated in Research on the Meta-narrative Communication Strategy of Telling Chinese Story funded by the Key Project of National Social Science Fund;

11. participated in Research on the Micro-life Marketing Model of Youth Groups Based on Mobile Social Networks funded by the General Project of National Social Science Fund;

12. participated in Research on Multiple Cooperative Governance of Online Video Live Broadcast funded by the Humanities and Social Science Fund Youth Project of the Ministry of Education

13. participated in From Imagination to Contact: A Cross-cultural Dialogue Research of Chinese Stories from the Perspective of Cultural Identity Crisis funded by the Humanities and Social Sciences Project of the Ministry of Education;

14. participated in The Dissemination and Governance of Non-ethical Public Relations in Enterprises funded by the Social Science Fund Project of Hubei Province;

15. participated in Research on the Real-Name System of Social Media from the Perspective of Social Monitoring funded by the Humanities and Social Science Fund Youth Project of the Ministry of Education;

16. participated in Research on the Mechanism and Carrier of University League and Student Organizations to Promote the Protection of Students' Rights and Interests in the New Media Environment funded by the General Project of the Central Committee of the Communist Youth League.

Research papers

She has published more than 20 papers in various academic journals and conferences, one of which was reprinted as the index by Xinhua Digest and completed two project reports.

Details are as follows:

1. Zhang, M. (2021). Social imagination of disaster: media disaster narrative and modern reflection of disaster, Modern Communication.

2.Zhang, M. & Zhu, Z. (2019). Media ceremony: as an important way to build social consensus. New Observation of Media Integration, (06), 24-31.

3.Zhang, M. & Wang, Y. (2019). Heart-protecting running man: a good Chinese story full of love in the world. PR World, (11), 14-15.

4.Zhang, M. (2017). Major network emergencies and their countermeasures from the perspective of social conflict. Blue Book of New Media Social Responsibility.

5.Wu, D. & Zhang, M. (2017). Virtual company: the "behind the scenes" of users' information consumption behavior on WeChat public platform—from an embedded theoretical perspective. Future Communication, (02), 2-8+14+151.

6.Wu, D., Hou, Q. & Zhang, M. (2017), Research on the official micro-operations of universities—taking universities in Wuhan as an Example, Press Outpost, (03), 32-34+59.

7.Wu, D., Ren, X. & Zhang, M. (2017), The content production and operation strategy of "Wu Xiaobo Channel", Voice & Screen World, (03), 65-66.

8.Zhang, M. (2016), The air crash reporting framework and new media social responsibility—taking MH370 as an Example, Blue Book of New Media Social Responsibility.

9. Zhang, M. & Ouyang, Y. (2015), Research on Positive Energy Spreading in Mobile Social Networks of College Students, Contemporary Youth Research, (03), 83-88.

10. Zhou, T., Zhang, M. & Xiong, S. (2014), The direction and path of the future development of journalism and communication in China, Southeast Communication, (09), 16-19.

11. Zhang, M. (2011), Analysis of the Spreading Context of Internet Catchwords, Tribune of Social Sciences, (10), 225-230. (Part of this paper was reprinted by Xinhua Digest)

12. Liu, H. & Zhang, M. (2011), Media ceremony: writing myths in historical circumstances—interpretation of important historical events reports in "People's Daily" from liberation to the cultural revolution, Contemporary Communication, (01), 61-62+65.

13. Zhang, M. (2011), The religious origins of media rituals studies in western communication studies, Journalism Lover, (14), 20-21.

14. Zhang, M. (2011), Semiotic reflection on the guneral dance of the tujia nationality in the age of simulacrum, Journalism and Mass Communication Monthly, (08), 33-36.

15. Zhang, M. (2010), Analysis of the narrative effect of the emotional talking column of the metropolis daily, Today's Massmedia, 18(12), 148-149.

16. Zhang, M. (2015), Research on the communication mode of tujia funeral ceremony from the perspective of cultural inheritance, Journalism and Communication Research Quarterly.

17. Zhang, M. & Hu, J. (2007), Discussion on the coordinating function of media discourse,

Media, (04), 47-49.

18. Zhang, M. (2007), Seeing the lack of media responsibility from reporter's notes, Today's Massmedia, (07), 51-52.

19. Zhang, M. (2006), The lack of early warning function of our country's media from the reports of bird flu, Journal of Central China Normal University(Humanities and Social Sciences.

20. Zhang, M. (2004), The fourth city of newspaper, Media.

21. Project Report: Tujia Ritual Ecological Chain and Tujia Cultural Values

22. Project Report: The Path and Countermeasures of Media Rituals to Consolidate Social Consensus: An Analysis Based on China’s 30-year Spring Festival Gala

Scholarly Monographs

1. Zhang, M. (2013). Metaphor: Completed in the Dual Narrative of History and Reality—Interpretation of Tujia Funeral Ritual Transmission. Wuhan: Huazhong University of Science and Technology Press.

2. Zhang, M. (2021). The Construction of Communication Studies of Cultural Values of Ethnic Rituals: Taking Tujia Funeral Rituals as an Example. Wuhan: Huazhong University of Science and Technology Press.

Lecture Resources：

MOOC (Massive Open Online Courses): Brand Communication in the Digital Age

Courses：

1. Courses for Undergraduate Students: Advertising Introduction, Strategic Brand Management, Cross-Media Narrative.

2. Courses for Graduate Students: Frontiers of New Media Culture, Copyright and Copyright Trade.

Main Awards：

1. The First Prize of the 2019 Huazhong University of Science and Technology Young Teacher Teaching Competition (first place);

2. The Excellent Prize and Second Prize for traching quality of Huazhong University of Science and Technology in the 2019-2020 academic year；

3. The Second Prize for teaching quality of Huazhong University of Science and Technology in the 2018-2019 academic year;

4. Instructor of the National Second Prize of the 12th National College Student Advertising Art Competition;

5. Instructor of the Second Prize in Hubei Province of the 12th National College Student Advertising Art Competition (twice);

6. Instructor of the Third Prize in Hubei Province of the 11th National College Student Advertising Art Competition;

7. Instructor of the Second Prize in Hubei Province of the 10th National College Student Advertising Art Competition;

8. Instructor of the Second Prize in Hubei Province of the 9th National College Student Advertising Art Competition;

9. Excellent young teacher of the School of Journalism and Information Communication, Huazhong University of Science and Technology;

10. Excellent Trade Union Worker of Huazhong University of Science and Technology;

11. Activist of the Trade Union of Huazhong University of Science and Technology.

The recruitment of students information：

2-4 full-time masters or masters, part-time masters, with backgrounds in journalism, advertising, publishing or other cross-professionals (such as sociology, linguistics, English, computer, etc.) , are enrolled per year. Students who interested in some research fields will be welcomed, such as media advertising and public relations, artificial intelligence and digital publishing, smart brand communication, ceremony communication, and media ceremony.

During the postgraduate period, students mainly participate in the research projects of supervisors and research groups, with academic ability improving through the research projects. The research team carries out a research plan of "one-to-one" and "passing on experience" in order to realize the old leading the new. Students participate in academic discussions and reading clubs regularly, and take part in research projects. And students are also encouraged to join academic conferences and related industry learning and practicing. What’s more, special research funds will be set for students' research awards.