Undergraduate Program for Journalism

Ⅰ.Program Objective

This is a program that aims to teach students to be professional talents in journalism who can adapt themselves to the age of media convergence. Students are prepared for various sections of news production across multiple media platforms, including news reporting, writing, editing, commentary, photography, and media business management. They will also be competent for the jobs in the departments of publicity, project planning, product development or work as secretaries in the party and governmental enterprises and companies. For those who have interest in academic, the program also provides them with a firm grounding for further education, which will lead them to research and educational work related to news communication.

Ⅱ.Learning Outcome

The program requires students to learn about Marxist views of journalism, systematically master theories in news communication, and get familiar with the characteristics of different media. They are expected to demonstrate the ability to practice multimedia techniques and gain an understanding of principles and methods of media business and management. The knowledge system they aquire must be deep in foundation, wide in scope, strong both practicaly and theoretically.

Ⅲ.Program Highlights

Based on a full-scale knowledge system and comprehensive journalistic education, the program is distinguishingly featured in its training of practical and cross-media communication techniques.

Ⅳ.Main Discipline

Journalism、Communication

Ⅴ.Program length and Degree

Duration: 4 years Degrees Conferred: Bachelor of Arts

Ⅵ.Hours/Credits

Minimum Credits of Curricular (Comprising course system and intensified internship practical training):160credits. Major-related basic courses and core courses cannot be covered using credits from other courses in the program.

Notes: Discipline-related Course、Major-specific Core and Elective Courses ,1 Credit adds 2 hours for Q&A or extracurricular practice, ie 1 credit = 18 hours (16 hours’ lecture + 2 hours ‘ Q&A after class or extracurricular practice)

Minimum Extracurricular Credits:2 credits

1.Course Credits Hours and Units

2.Practicum Credits

3.Extracurricular Credits

Note: In HUST Sports Meeting, the first and the second prize, the third to the fifth prize, and the sixth prize to the eighth prize are deemed respectively the first prize, the second prize and the third prize of universit

Ⅶ.Main Courses and Innovation(Entrepreneurship)Courses

(1)Main Courses

Conspectus of Journalism、Marxist views of journalism、History of Chinese News Communication、News Editing、News Commentary、News Photography。

(2)Innovation（Entrepreneurship）Courses

OrientationalInnovation (Entrepreneurship) Course：Introduction of Media convergence

Capacity-building Innovation (Entrepreneurship)Course：News Gathering & Writing

Practice Training Innovation (Entrepreneurship) Course：News Photography

Ⅷ.Practicum Module (experiments included)

Professional Practice、Undergraduate Thesis

Ⅸ.Course Schedule

Undergraduate Program for Journalism (News commentary)

Ⅰ.Program Objective

This is a program that aims to teach students to be professional talents in journalism who can adapt themselves to the age of media convergence. Students are prepared for various sections of news production across multiple media platforms, including news reporting, writing, editing, commentary, photography, and media business management. They will also be competent for the jobs in the departments of publicity, project planning, product development or work as secretaries in the party and governmental enterprises and companies. For those who have interest in academic, the program also provides them with a firm grounding for further education, which will lead them to research and educational work related to news c

Ⅱ.Learning Outcome

The program requires students to learn about Maxist principles, systematically master theories in news communication, and get familiar with the characteristics of different media. They are expected to demonstrate the ability to practice multimedia techniques and gain an understanding of principles and methods of media business and management. The knowledge system they aquire must be deep in foundation, wide in scope, strong both practicaly and theoretically.

Ⅲ.Program Highlights

Based on a full-scale knowledge system and comprehensive journalistic abilities, the program is particularly featured in its training in news commentary.

Ⅳ.Main Discipline

Journalism、Communication

Ⅴ.Program length and Degree

Duration: 4 years Degrees Conferred: Bachelor of Arts

Ⅵ.Hours/Credits

Minimum Credits of Curricular (Comprising course system and intensified internship practical training):160credits. Major-related basic courses and core courses cannot be covered using credits from other courses in the program.

Notes: Discipline-related Course、Major-specific Core and Elective Courses ,1 Credit adds 2 hours for Q&A or extracurricular practice, ie 1 credit = 18 hours (16 hours’ lecture + 2 hours ‘ Q&A after class or extracurricular practice)

Minimum Extracurricular Credits:2 credits

1.Course Credits Hours and Units

2.Practicum Credits

3.Extracurricular Credits

Note: In HUST Sports Meeting, the first and the second prize, the third to the fifth prize, and the sixth prize to the eighth prize are deemed respectively the first prize, the second prize and the third prize of.

Ⅶ.Main Courses and Innovation(Entrepreneurship)Courses

(1)Main Courses

Conspectus of Journalism、History of Chinese News Communication、History of Foreign News Communication、Marxist views of journal、News Gathering and Writing、News Commentary、News Editing、News Commentary、News Photography。

(2)Innovation（Entrepreneurship）Courses

OrientationalInnovation (Entrepreneurship) Course：Introduction of Media convergence

Capacity-building Innovation (Entrepreneurship)Course：News Commentary

Practice Training Innovation (Entrepreneurship) Course：News Gathering & Writing

Ⅷ.Practicum Module (experiments included)

Professional Practice、Undergraduate Thesis

Ⅸ.Course Schedule

Undergraduate Program for Specialty in Advertising

I.Program Objectives

This program prepares students to be strategic communication specialists in advertising and Public Relations.this program is based on marketing and journalism communication, concentrating on marketing research, advertising planning and creative,and specialize in brand communication and public relations.

The students could be employed in abroad area, such as departments of advertising in media, AD Company,PR company,marketing research company,information consultant company,internet company,and other various sectors upon graduation.

II.Learning Outcomes

Students of this program are expected to gain systemetic knowledge of advertising and Public

Relations; marketing research;skills in planning, creating, making and issuing of advertising; Public Relations Practice; Brand strategic Communication; skills in marketing andin information analysis and processing; understanding the law and regulations of China in media;and to build an excellent knowledge structure.

III.Program Highlights

This program attaches much importance tothree core professional charactors of research、creative thinking、strategic decision-making .

IV.Main Discipline

Advertising、Journalism、Communication

V.Program Length and Degree

Program Length: 4 years

Degrees Conferred: Bachelor of Arts

VI.Hours/Credits

Minimum Credits of Curricular (Comprising course system and intensified internship practical training):159 credits. Major-related basic courses and core courses cannot be covered using credits from other courses in the program.

Notes: Discipline-related Course、Major-specific Core and Elective Courses ,1 Credit adds 2 hours for Q&A or extracurricular practice, ie 1 credit = 18 hours (16 hours’ lecture + 2 hours’ Q&A after class or extracurricular practice)

Minimum Extracurricular Credits:2 credits

4.Course Credits Hours and Units

5.Practicum Credits

6.Extracurricular Credits

Note: In HUST Sports Meeting, the first and the second prize, the third to the fifth prize, and the sixth prize to the eighth prize are deemed respectively the first prize, the second prize and the third prize of university level.

VII.Main Courses and Innovation(Entrepreneurship) Courses

(3)Main Courses

Introduction of Brands Communication、Introduction to Advertising、Advertising Planning and Creation、Marketing、Digital Advertising Writing、Brand Image and Advertising Design、Consumer Behavior、Marketing Research and Data Analysis、Public Relations Principle、Public Relations Practice、New Media Integrated Marketing.

(4)Innovation（Entrepreneurship）Courses

Orientational Innovation (Entrepreneurship) Course:Advertising Planning and Creation

Capacity-building Innovation (Entrepreneurship) Course:Brand Image and Advertising Design、Public Relations Practice

Practice Training Innovation (Entrepreneurship) Course:Comprehensive Experiments of Brands Communication

VIII.Practicum Module (experiments included)

Professional Practice、Undergraduate Thesis

IX.Course Schedule

School (Department)：School of Journalism and Information Communication Major：Advertising

Undergraduate Program for Specialty in Communication

X.Program Objectives

This program based on the theories and methods in communication and computer science, strengthens the study of internet communication. This program enables students to be a multi-skill talented person who owns both the solid knowledge of communication theory and the operational skills, to grasp the computer network technology, and to master the network communication environment and the online communication skill. The graduate can lead his/her career in the areas such as the news website, e-commerce website, the news publication, the telecommunication and mobile communication, investigation and consultant industry, the governmental information department as well as the enterprises, engaging in digital media design, data analysis and internet marketing.

XI.Learning Outcomes

Students of this program are expected to gain system knowledge of communication and journalism; trainings on the communication psychology, new media audience survey; mastering the edge-leading new media technologies; skills in internet applications design; and to build an excellent knowledge structure.

XII.Program Highlights

This program applies the dual- degree mode, attaching much importance to two core fields of information communication and information technologies, and is the cradle of CIO in the future.

XIII.Main Discipline

Communication、Information discipline

XIV.Program Length and Degree

Program Length: 4 years

Degree Conferred: Bachelor of Arts (First) and Bachelor of Engineering (Second)

XV.Credits Hours and Units

Minimum Credits of Curricular (Comprising course system and intensified internship practical training):156.5 credits. Major-related basic courses and core courses cannot be covered using credits from other courses in the program.

Notes: Discipline-related Course、Major-specific Core and Elective Courses ,1 Credit adds 2

hours for Q&A or extracurricular practice, ie 1 credit = 18 hours (16 hours’ lecture + 2 hours’Q&A after class or extracurricular practice)

Minimum Extracurricular Credits:2 credits

7.Course Credits Hours and Units

8.Practicum Credits

9.Extracurricular Credits

Note: In HUST Sports Meeting, the first and the second prize, the third to the fifth prize, and the sixth prize to the eighth prize are deemed respectively the first prize, the second prize and the third prize of university level.

XVI.Main Courses and Innovation(Entrepreneurship) Courses

Ⅶ-1 Main Courses

Communication Theory、Communication Psychology、Communication Research methods、New Media Audience Analysis、Planning and Design of Web、New Medic Management and Operation、Internet Application Design、Internet Application and Strategy

Ⅶ-2 Innovation（Entrepreneurship）Courses

Orientational Innovation(Entrepreneurship) Course:Appreciation of new media classic products

Capacity-building Innovation(Entrepreneurship)Course:New Media Audience Analysis、Online News Gathering and Writing

Practice Training Innovation(Entrepreneurship) Course:Internet Application Design、New Media Management and Operation

XVII.Practicum Module (experiments included)

Professional Practice、Undergraduate Thesis

XVIII.Table of Teaching Schedule

School (Department)：School of Journalism and Information Communication Major：Communication

Undergraduate Program for Specialty in Broadcasting and Television

Ⅰ.Program Objective

This major in radio and television, journalism and communication and art as the foundation, with audio and video content production and marketing, visual culture creativity as the core, focusing on the audio-visual new media content, audio and visual communication and creative, spoken language communication, such as characteristic direction, from the dimension of the medium fusion culture audio-visual transmission with film and TV art, humanities connotation and digital skills and multi media, all the skills of new audio-visual transmission talents.

The graduates can be competent for radio and television media interview, camera, editing, broadcast, etc., is engaged in the network the audio-visual new media content production and marketing work, also can be in the press and publication units, news sites, government departments and enterprises and institutions engaged in creative planning, editing operations and user survey analysis, etc, also can choose further study, journalism and communication theory research and teaching work.

Ⅱ.Learning Outcome

The students mainly study the basic principles of Marxism, the basic theory of journalism &communication, systematically grasp radio & television business and digital media technology, and receive basic competency training of radio & television creative planning and content production, digital audio-visual media operations, audio-visual media art, “internet thinking” and user survey & analysis, so that they can be skillful in the usage of digital communication technology for collecting, editing, and broadcasting news information, and furnished with skills of radio & television content production, new media programming & marketing, and visual communication. Therefore, a "profound base, wide specialty, both hands and minds" knowledge structure can be formed.

Ⅲ.Program Highlights

Adapt to the needs of media convergence and "multi-screen communication" for audio-visual communication talents, strengthen the communication application of new media technology, highlight the expression of audio-visual content and new media characteristics.

Ⅳ.Main Discipline

Radio and Television、Journalism and Communication

Ⅴ.Program length and Degree

Duration: 4 years Degrees Conferred: Bachelor of Arts

Ⅵ.Hours/Credits

Minimum Credits of Curricular (Comprising course system and intensified internship practical training):156 credits. Major-related basic courses and core courses cannot be covered using credits from other courses in the program.

Notes: Discipline-related Course、Major-specific Core and Elective Courses ,1 Credit adds 2 hours for Q&A or extracurricular practice, ie 1 credit = 18 hours (16 hours’ lecture + 2 hours ‘ Q&A after class or extracurricular practice)

Minimum Extracurricular Credits:2 credits

1.Course Credits Hours and Units

2.Practicum Credits

3.Extracurricular Credits

Note: In HUST Sports Meeting, the first and the second prize, the third to the fifth prize, and the sixth prize to the eighth prize are deemed respectively the first prize, the second prize and the third prize of university level.

Ⅶ.Main Courses and Innovation(Entrepreneurship)Courses

(1)Main Courses

Conspectus of Broadcasting、TV Shooting、TV Editing、Film synthesis and special effects foundation、Audio-visual topics and columns、Reviewing of Broadcast and Television、Audio-visual programming director、On-camera correspondent and reporter、Audio-visual manuscript writing、Introduction to New Audio-video Media、Virtual Image Production、Psychology in Internet Communication.

(2)Innovation（Entrepreneurship）Courses

OrientationalInnovation (Entrepreneurship) Course：Introduction to audio-visual communication.

Capacity-building Innovation (Entrepreneurship)Course：Introduction to New Audio-video Media.

Practice Training Innovation (Entrepreneurship) Course：Television Editing、Audio-visual、programming director

Ⅷ.Practicum Module (experiments included)

Cognitive Practice、Professional Practice、Undergraduate Thesis

Ⅸ.Course Schedule

Undergraduate Program for Specialty in Art of Broadcasting and Hosting

Ⅰ.Program Objective

This major is based on radio and television art, and interdisciplinary integration with radio and television journalism and communication, etc., to cultivate art professional compound application talents with strong oral communication ability and broad vision of artistic expression. This professional graduates qualified for radio and television media, new media network, audio and video production company, and other news propaganda department, the party and government organs, each kind of large enterprises, interview editing of broadcasting and hosting, publicity and public relations work, also can be engaged in the network the audio-visual new media content production and marketing work, also can be in the press and publication units, news sites, government departments and enterprises and institutions engaged in creative planning, editing operations and user survey analysis, etc.

Ⅱ.Learning Outcome

This professional student want to study the marxism basic principle, theory of journalism and communication, the system master audio-visual media art, media communication subject oral English way of thinking, creative path, the creation method, the rule of public speaking and interpersonal oral English, able to skillfully use audio language skills, visual communication skills, form a "thick foundation, wide caliber, operation principle and" knowledge structure.

Ⅲ.Program Highlights

The broad knowledge structure of arts and sciences, the solid foundation of news collection, writing and editing, highlight the characteristics of diversified and integrated oral communication talents.

Ⅳ.Main Discipline

Specialty: Broadcasting & Hosting Arts、Radio and Television、Communication

Ⅴ.Program length and Degree

Duration: 4 years Degrees Conferred: Bachelor of Arts

Ⅵ.Credits Hours/Credits

Minimum Credits of Curricular (Comprising course system and intensified internship practical training)ǖ151 credits. Major-related basic courses and core courses cannot be covered using credits from other courses in the program.

Notes: Discipline-related Course、Major-specific Core and Elective Courses ,1 Credit adds 2 hours for Q&A or extracurricular practice, ie 1 credit = 18 hours (16 hours’ lecture + 2 hours ‘ Q&A after class or extracurricular practice)

Minimum Extracurricular Credits:2 credits

1.Course Credits Hours and Units

2.Practicum Credits

3.Extracurricular Credits

Note: In HUST Sports Meeting, the first and the second prize, the third to the fifth prize, and the sixth prize to the eighth prize are deemed respectively the first prize, the second prize and the third prize of university level.

Ⅶ.Main Courses and Innovation(Entrepreneurship)Courses

(1)Main Courses

Introduction to the art of broadcasting and hosting、The mandarin pronunciation and sound foundation、Speaking off the cuff、Broadcast creation and expression、Broadcasting announcing and Anchoring、Audio program broadcasting and hosting、Conspectus of Audio-video communication、TV Shooting、TV Editing、Introduction to New Audio-video Media、Audio-visual Program packaging design、Visual communication and creativity.

Innovation（Entrepreneurship）Courses

OrientationalInnovation (Entrepreneurship) Course：Introduction to the art of broadcasting and hosting.

Capacity-building Innovation (Entrepreneurship)Course：Broadcast creation and expression、Broadcasting announcing and Anchoring

Practice Training Innovation (Entrepreneurship) Course：TV broadcasting and hosting training、Broadcast creation & expression training

Ⅷ.Practicum Module (experiments included)

Cognitive Practice、Professional Practice、Undergraduate Thesis

Ⅸ. CourseSchedule