Gan Shiyong，Male，M.A，Associate Professor，Journalism and Communication

E-mail：13971174711@163.com

Education experience：

M.A. Hubei institute of Fine Arts.

B.S. Hubei institute of Fine Arts.

Employment：

experience2004.7 so far

Huazhong University of Science and Technology - School of Journalism and Information Communication - Full-time teacher (Associate Professor, Master Supervisor)

1996.7-1998.5

Wuhan University - National Engineering Research Center for Multimedia Software - Full-time Graphic Designer

Research Keywords：

Advertising and brand communication、Visual communication and design

Professional Affiliations：

Member of the professional steering committee of hubei art design association

Main Research Projects& Papers and Books Finished or Now Engaged

Projects:

1. Research and practice of experimental innovation teaching of advertising design course based on media convergence.

2. Research on the creative form of visual communication of new media advertisement.

Book Chapter

1.Shi Yong Gan. Advertising Design.China Commerce and Trade Press,2018

Journal Papers:

1. Shi Yong Gan，Young Ping Shu，Brand communication orientation of media advertising. Modern Communication.2020.

2. Shi Yong Gan，Young Ping Shu，Study and interpretation of brand views in Xi Jinping's speech. Modern Communication.2017.

3. Shi Yong Gan，Kun Zhang,Media convergence under the vision of advertising convergence dissemination.Publishing Research.2017.

4. Shi Yong Gan，Young Ping Shu，The inspiration and thinking of the cross-media linkage of information based on media convergence for advertising design teaching.Art Education.2017.

Lecture Resources：

CoursesNew Media Advertising Design

Visual Communication and Creativity

Basis of Advertising Visual Art

Main Awards：

1.Won the second prize in the school teaching competition of 2012-2013 and 2015-2016.

2.Won the second prize of the school teaching quality excellence award in 2007-2008, 2009-2010, 2010-2011, 2015-2016 and 2017-2018.

3.Won the title of Excellent Instructor in 2009 and 2018 School Subject Competition.