Qi Zhou，Female，1996.4，Ph.D

Title：Postdoctoral

Subject：Journalism and Communication

E-mail：qizhou77@hust.edu.cn

Education experience：

PhD, School of Management, Huazhong University of Science and Technology, China

Visiting Scholar, Bauer College of Business, University of Houston,USA

BS, School of Management, Huazhong University of Science and Technology, China

Research Keywords：

1.Artificial intelligent in communication

2.Brand anthropomorphism strategy

3.In-feed social advertisement

4.Intelligent recommendation of online advertising and videos

Main Research Projects& Papers and Books Finished or Now Engaged：

Main Research Projects:

1.Research on the fake news detection and dissemination on social media platforms, China Postdoctoral Science Foundation. Host

2.Research on the service innovation of manufacturing enterprise and resource scheduling mechanism based on user demand chain, National Natural Science Foundation of China. Participate

Publications in Refereed Journals:

1.He, Y., Zhou, Q*., Guo, S., & Xiong, J. (2020). The matching effect of anthropomorphized brand roles and product messaging on product attitude. Asia Pacific Journal of Marketing and Logistics.

2.Chen, Y., He, Y., & Zhou Q*.(2018). Research on service innovation of manufacturing firm from perspective of user demand chain. Management World (Chinese, equal to Q1).

Publications in Conference:

3. Qi, Z., & He, Y. (2019). 11N Partner Or Servant? How to Build Relationship With Feature-Rich Product and Feature-Poor Product. ACR North American Advances.

4. Qi, Z. (2018). H1. How Anthropomorphized Roles Influence Consumers' Attitude Towards Innovative Products. ACR North American Advances.